When you’re about to start creating your own website, as a rule, you visit sites of people who are in the same sphere as you to understand what a perfect link has to contain. In most cases, you will see that they have About Us pages. But what do you have to add there to stand out from your competitors? Don’t worry, we’re here to help you. Read on this article to see examples of About us pages. Moreover, we will tell you about a service where you can make such pages in no time.
How to make a perfect About Us page
The first thing that users see when they visit your website is the About Us page. This page reveals information about you, your business — everything that they have to know to understand that they came to the right website. Moreover, this page is a chance for you to show your potential clients that you’re better than other competitors. Therefore, you need to think over your About Us page to make it catchy, informative, and persuading.
Here, we offer you our list of the parts that you have to include to your About Us page to make it perfect.
Images and videos. Alongside with a text, add pictures or videos. Thus, your page will look vivid and catchy for users’ eyes.
Facts. No doubt, you can say that you’re the number one on the market in your niche. And that’s good that you can state that about yourself. But clients are waiting for proof. Attach images of your work if you are a nail master, or upload certificates where you got your skills. Remember, if you want your audience to trust you, be concrete with people too.
Explore your audience. Yes, before starting creating your About Us page, you have to decide on your audience. Who are these people who can be interested in your business? If they’re ordinary people, then, use a simple language. It means that you have to speak with them without special words and terms. If your audience is specialists in the chemical field, for instance, use professional expressions without worries that nobody will understand you.
Highlight your uniqueness. Specify facts that distinguish you from others, not only using words, but also applying design. Let your audience understand that these differences make you better over your competitors.
What to add on the About Us page
In this part of our article, we will unveil what information you can specify about yourself or your company.
Tell them about your business. Yes, sometimes it happens that people don't even know what your business is. And the About Us page can help them to clear the situation.
Let’s look at one example. A woman found your photo where you are with a children group. She tapped the photo to go to your website, as she thought that you were a kindergarten teacher, where she would like to bring her daughter. But when she visited your website, she understood that you are a dance teacher for children.
Once upon a time…Yes, tell your audience how you started your business from scratches. People like to read real stories. So, try to make your storytelling catchy.
Tell users about the people who played an important role in the development of the company, about the ups and downs, about your achievements, etc.
Examples of your work. As a rule, when a person looks for something, he or she tries to find images of work examples. This way, it’s easier to understand what exactly you or your company can offer. Attach photos or videos of your best work examples to persuade people that you can do for them what they want.
Team is the heart of your company. Add a photo with all your colleagues to show users who do their best to make the company better day by day. Tell about hobbies, responsibilities, and interesting facts of each team member. This way, people will see that everyone from your team isn’t just an employee, but a significant part of the company’s family.
Company’s policy. Traditions, values, rules, beliefs — your company may have many of them. But opt for those that you cherish the most and that can be relevant to your clients and partners. If they see that your position matches with their views, well, you have more chances to get new clients or cooperators.
Awards. Recognition at different levels increases trust. If experts from different parts of the world say that your product is worth attention, then it is superb. So add your awards to your About Us page.
Feedback. Getting recognition from specialists is amazing, but if you additionally get positive feedback from your clients, it makes your status higher on the market. Moreover, it increases your trust.
It’s better to place video reviews because it’s harder to make a fake video than a fake image. Add links to the users’ profiles who shared feedback. This way, people can find these accounts on the socials and make sure that it’s not a scam.
Contacts. Place your address with a map, so that clients can easily find you. Moreover, don’t forget about adding your phone number. This way, clients can contact you if necessary.
There are people who don’t like to make conversation. They prefer to communicate via messaging apps. Therefore, don’t forget to mention that it’s possible to get to you in WhatsApp, Facebook Messenger, etc.
Run your Instagram and Facebook accounts actively. Users will see that you promote your business, adding posts, stories, highlights. It will be better if you make Lives and record yourself to the story videos. This way, your audience will see that you’re a real and trustworthy person, not a fake.
Call to action. No doubt, the aim of any About Us page is to inform people about you or your company. But nobody restricts you to use little tricks to attract more attention. For instance, you can add an offer with a free consultation, or place a link to the catalog with your work examples. This way, you increase chances that your potential clients turn into real ones. At the same time, you make their lives easier, as there is no need for them to look for a link to go and make an order, for instance. As a rule, people don’t want to waste time on searching for information. As a result, they just close the website and open another.
Don’t worry that you don’t have what to say on some points that we mentioned. There is no need for that. Fulfill only those parts where you know what to say.
Let’s wrap it up, you’ve just started your small nail studio. You don’t have clients, but you can ask your nearest and dearest to help you. You can make them manicure for free and in response get their feedback. That’s how you obtain your first client database, feedback, and images of work examples.
Perfect examples of About Us pages
Well, now you know what an About Us page has to contain. It’s time to go further and look at the examples. All of them are made at Taplink. You can make the same page for you by choosing an appropriate template, or create your own with your design.
Introducing a brand with Avon representative page example
Let's take a look at the page of Alex, an Avon representative. When we open the page, we immediately see a photo that shows a girl with a confident look. This is Alex. Above the photo, she placed a text through which she greets us and introduces herself. Under the photo, we immediately see an offer for potential customers. If we contact her, we will get a 30% discount.
We scroll down the page a little lower and see the reasons why it is profitable to be an Avon representative or buyer. This is where Alex convinces us with exact figures. And a little lower, she added a section with the benefits that we will receive if we become clients.
Earlier, we told you that on the About Us page you need to place a link to the catalog, if there is one, so that users can immediately proceed to purchases. On this page, we can just notice that the Avon representative suggests that we go to the company's catalog in order to familiarize ourselves with the products.
A convenient section is a FAQ. Here, you can answer popular questions. In addition, this section is also good because the page is not overloaded with text, that is, until the user clicks on the question, the answer will be hidden.
And at the very bottom of the page, Alex provided her contact phone number and messengers so that people who are interested in products or in becoming Avon representatives too can contact her.
Look at the web studio template example to focus on your portfolio
Now let's take a look at the About Us page of Web Studio. Here we no longer see either the logo or the photo of the studio at the top of the page. But instead, the company answers the main question of many customers: what exactly can a web studio offer to customers. And if users still have questions, the owners have left a link so that you can ask them a question.
We go down below and see the portfolio of the web studio. Here we see real examples of work, on the basis of which we can conclude whether this company will be able to cope with our order or not.
Next, we are asked to answer a few questions to find out the approximate cost of the order. This is a great way to get in touch with the client and tell him or her more about the web studio.
To increase the level of customer confidence, the company tells what the process of working with them consists of.
And if you are ready to place an order, then you can safely proceed to the prices by scrolling a little lower. Here, for each type of service, the initial prices are indicated. You simply select the right option and click on the "Discuss project" button.
And if you want to contact the representatives of the web studio personally, then at the end of the page you can find all the contact details: email, phone number, and links to social networks.
Tell about a new brand with this About Us page example
Let's look at the page of Megan Jones, social media marketer. Her Taplink page is made in two contrasting and harmonizing colors - gray and yellow. Here, she promotes her author's course for those who also want to become a social media marketer. From the text, we can understand that she promises that everyone can master this profession in just one month.
Next, the woman will explain who this course is suitable for, namely for beginners, entrepreneurs and marketers. And to convince us of this, she also explains why you need to take her course.
In order to get the email of potential clients, Megan offers to leave it and in return receive a free checklist for maintaining the perfect Instagram profile.
Next, we see the course program, as well as a button to download it in PDF format. If you already have questions at this stage, you can contact Megan by clicking on the button below.
If we go down even lower, we will see 3 tariffs per course. In addition, the course is now 50% off, and there are only a few hours left to book a place at half price.
Look, how Megan used sections to separate each part so they don't merge into one text.
At the very end of the page, the woman invites us to go to her YouTube channel, where she posts educational marketing videos.
And so that you can contact her, Megan left links to her messaging apps, and also indicated her social networks, where you can follow her.
Where can I get templates for my About Us page?
If you think that it’s impossible to make such About Us pages on your own, well, our answer is yes, it’s possible. You can find these templates on Taplink. There are more than 60 templates for more than 20 different niches. Everyone can find something suitable for him or her.
You can choose any template, edit it as you wish, add new elements or delete unnecessary ones. Or you can use them for getting inspiration to create your own design. It’s up to you. Start creating your About Us page with Taplink right now.
Let’s recap
It doesn’t matter if you have a big business or small one — every brand has to have its own About Us page. A perfect page as a rule answers two questions: your major difference from your competitors and what your business is about.
For creating About Us pages, use Taplink. There, you can find more than 60 templates. Choose the most attractive one for you, add your information, and that’s it! Your page is done.