Over the years, Instagram has become a useful tool for influencers. They have used the popular social media platform to spread awareness of their exitance and monetized the same. Instagram has been one of the fastest-growing social media apps that have captured the imagination of its users.
However, with all good things, there are certain restrictions that appear. Instagram limits the bio to 150 characters, which is a setback for many, especially those who are on the lookout for greater publicity.
It also creates a marketing challenge for page managers, who would then have to be more creative to overcome such a circumstance. To circumvent this, there are ways in which this article will explore and help readers discover the true potential that a well-meaning bio can generate.
What is the Instagram bio character limit?
As mentioned above, the character limit is set at 150 characters. To many, this would mean 150 letters, which is not the case.
Instagram calculates characters as any entity typed within the bio dialogue space. Hence, punctuations, texts, numbers, spaces, and emojis are all part of maths.
The complication does not end here. Instagram counts emojis as 2 characters and some as 3, so do remember, no matter how attractive an emoji might look in the bio, they are sucking up precious space.
How to escape the limit?
Well, honestly, there isn’t a straightforward method to be used to escape the restrictions. There are a few escape routes though that most use to get over the extra word ban of Instagram.
Add a link
This is oft used method to expand the description of who you are. The moment someone clicks on the link, the visitor is taken either to a website, a Taplink page, a YouTube page, or even a Spotify page, depending on who the personality is.
With tools like Taplink, one can manage multiple links and thereby collate all information under one umbrella. URLs have been found one of the best ways to express oneself since 150 characters are too less to express.
Post that post
Instagram may have restrictions on the bio, but it has left the word limit on posts wide open. The maximum number of characters one can use on a post is a mindboggling 2200 characters. That is enough to describe each one of your activities and journey to where you are.
Influencers, celebrities et al use posts to express their journey and combine it with links. However, updating information each time you post, can be tedious.
Stories tell a tale
The other method that Instagram handlers use is to post stories. One can always tell their story by posting these 24-hour archived stories, which appear directly beneath the bio.
The best part about stories is that the page manager has absolute control over the stories and can categorize them as well.
Final Words
The idea to restrict bio characters on Instagram is a task for many but that shouldn’t be an excuse to limit one’s imagination. Instagram does allow plenty of benefits otherwise and those must be explored.