Introduce yourself and your courses as a new Instagram coach.

Let your followers know who you are, your skills, and the courses you offer. This is especially important for new sign-ups, but it also serves as a reminder to existing followers that you are an expert who can solve their problems for a fee.

Regularly announce your product launches to your followers, whether it's a new life coaching or business coaching course. Post about it multiple times before the start to ensure maximum visibility. If you sell courses permanently, make sure to post about them regularly.

Aside from general information, include detailed posts that explain the value of your coaching and why you've set specific prices.

Use Instagram Stories to introduce yourself or make announcements, and save them to Highlights to make them easily accessible to new followers. You can find ideas for creating client-attractive Stories on this page.

Make it easy for users to book your courses by sharing multiple links in your Instagram bio. Add links to chats with you in all social networks and messaging apps you use, along with a book button and detailed information about your courses.

Don't forget to remind your followers that they can book your courses through your bio!

Sharing cases, feedback, and reviews on your courses

Rather than promising benefits, demonstrate the value of your coaching by showcasing real-life examples of how you've helped others.

Post actual cases from your coaching practice on Instagram to illustrate your capabilities and inspire potential clients. Remember to protect the privacy of your clients by avoiding real names unless they give you permission to use them.

Reviews are a powerful form of social proof that can build trust in your coaching services. Share screenshots of positive feedback or reviews from your clients, and let the text speak for itself.

These content ideas work well for both regular posts and Instagram Stories. By saving your Stories to Highlights, you can ensure that potential clients always have access to your cases, feedback, and reviews. This is especially useful for those who are ready to make a decision and need that extra nudge to commit.

Expert’s opinions

As a coach, it's important to use your expertise and knowledge to build your brand on Instagram. One way to do this is by providing valuable information for free through your posts, Stories, Lives, and Reels, as well as in your comments and interactions with others on the platform.

Debunking myths and addressing misconceptions in your niche can help establish your credibility and improve your image on Instagram. By sharing new insights and information, you can attract followers who appreciate your willingness to provide valuable content for free.

Live videos are also a great way to showcase your expertise and build your following. Consider inviting other coaches or specialists in your niche to join you for a discussion on a specific topic. Use these opportunities to answer followers' questions and demonstrate your knowledge and skills.

In your Stories, you can visually break down complex information to make it more accessible and engaging for your audience. Save your most significant and interesting answers in Instagram Highlights, so that new followers can easily see that you are an experienced coach.

Various interactions

As a coach on Instagram, it's important to keep your audience engaged and interested. While your main goal is to promote your services, you can also add some fun and interactive content to keep your followers interested.

One way to do this is by running contests. You can ask users to tag their friends or repost your content for a chance to win a prize. This not only helps attract new followers but also increases engagement on your posts.

Another way to keep your followers engaged is by using Instagram Stories. You can add interactive stickers such as quizzes, polls, and questions to encourage your followers to participate. This not only helps you understand your audience better but also increases the chances of your content being seen by more people.

By using these interactive features, you can also ask your followers for feedback on your courses or profession. This can help you generate ideas for new posts and improve your services based on your audience's needs.

Jokes and memes

Don't forget to add some humor and situational content to your Instagram account as a coach. You can use disappearing content, such as Instagram Stories, to engage with your audience. One idea is to share a funny situation from your life and invite your followers to share their own stories in the comments.

Take advantage of holidays, large-scale events, and relevant news to create situational content that your followers will enjoy. And don't be afraid to incorporate humor into your posts. You can share funny stories or popular memes, tailored to your niche. If you can present it in a comic way, even better!

And if you want a ready-to-use content plan, make sure to check out the article about coaches on Instagram where I found all these ideas.